Token Traxx partners with global music brand Wasted Talent


Wasted Talent, a global network of music and lifestyle brands including MIXMAG, KERRANG! and THE FACE, has partnered with Token Traxx to support the Token Traxx marketplace and participate in the creative development of Token Traxx NFTs.

The Token Traxx NFT platform, built for musicians by musicians, will soon provide a marketplace that facilitates the creation, curation and collection of music using NFTs.

Tim Gentry, Chief Operating Officer and co-founder of Token||Traxx and ex global revenue director at the Guardian commented on the partnership, noting:

“Token||Traxx is delighted to join forces with the exceptional media powerhouse and creative agency in Wasted Talent and their multifaceted services.Their close links to the music industry will allow us to grow our talent roster, develop relationships and build trust with the community.  At this early stage for Token Traxx, it is fantastic to work closely with the exceptional team at Wasted Talent who truly get our brand and share our mission.” 

The partnership will provide Wasted Talent with access to the Token Traxx platform, as well as preferential terms on the Token||Traxx marketplace for NFTs minted by introduced artists. Wasted Talent will provide the Token Traxx marketplace with creative agency services, activation across the Wasted Talent portfolio of The Face, MixMag and Kerrang, and will participate in talent onboarding. 

Jason Gonsalves of Wasted Talent Studios added in a statement:

“Working with Token ||Traxx is a unique opportunity for Wasted Talent to be part of innovating, experimenting and building something meaningful with NFT’s that genuinely enriches culture by connecting the most creative and forward thinking artists with their communities of fans. Right now, Web3 has all the energy of a gold rush -but Token||Traxx come at this new frontier from the point of view of artists who want to support creative freedom in music, not just to make a quick buck. That’s what excites us.”

Token Traxx recently announced the allocation of 10,000 TRAXX tokens that they will distribute through a community bounty campaign on the 14th March,. The NFT marketplace’s network token will be generated on Ethereum and will bridge to the high-performance, high-security blockchain, Zilliqa, on which the marketplace will be built. 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.