Bidstack expands deal with ‘leading’ global game publisher


In-game marketing technology company Bidstack announced the expansion of its exclusive native in-game advertising partnership with an unnamed “leading, global AAA game publisher” on Monday, with the addition of two mobile titles.

The AIM-traded firm said the two titles were joining its existing title from “one of the world’s largest sporting franchises”, in a multi-year deal that would see it exclusively place native in-game advertising across the three mobile titles.

It said the update to the multi-year deal would strengthen its position in the sports simulation and racing genres, and offer “significant” advertiser reach in key markets such as the United States.

The deal would also enable Bidstack to source additional sponsorship media activations within the titles.

“We are very excited to grow our portfolio with one of the world’s largest AAA publishers,” said chief executive officer James Draper.

“The addition of these two renowned and celebrated mobile titles is a solid endorsement for the quality of our product and commercial teams and will further increase our scale and addressable audience in the US.

“We are pleased to share that there are US-wide campaigns already lined up to go live in these titles in 2023.”

At 1609 GMT, shares in Bidstack Group were up 1.46% at 3.2p.

Reporting by Josh White for Sharecast.com.